If you know me well, you know that I can take down a big bag of Lay’s Salt & Vinegar Chips in one night. (Right, Dad?  Not proud.)  

When I entered my first supermercado (grocery store) in Córdoba, I noticed a familiar color set.  Classic Lay’s amarillo, Sour Cream & Onion verde, and of course, that powder blue color that makes my mouth water:  Salt & Vinegar azul!  

After looking closer, I noticed something unfamiliar.  No jar of red vinegar or ramekin of salt.  

Instead, a seared steak on a wooden cutting board.  Sabor, Asado.  (~“Flavor, Roast”)

My mouth stopped watering.  Pavlov effect over.  Soul crushed.  

But I figure, maybe this Asado flavor is just as bueno as Salt & Vinegar?  If they’re willing to give it the powder blue color, it must be mouth watering, si?  So, I forked over the 40 pesos and headed home for a taste test.

An Asado in Argentina is a big deal.  It’s pretty much a BBQ...a big get together with tons of grilled meat.  But, the Asado flavor is not like BBQ flavor chips.  The best way to describe the taste is: if you were to grill a steak, trap the juices in a cup, and then pour those juices over classic Lay’s chips.  Steak juice chips!  

I was weirded out at first, and then warmed up to them.  I may not finish an Asado Lay’s bag in one night, but I wouldn't NOT want to eat them in bed while reading.  (Like I'm doing in the pic above)

Don’t judge.